The recently released film Dunno Y -Na Jaane Kyun has a very modern concept and a very contemporary angle to the problems faced by some families in modern India.
As many as four films are lined up for release this Friday but none of them come with good enough ammunition to set the box office on fire. A Flat, Ramaa – The Saviour, Diwangi Ne Had Kar Di and Dunno Y Na Jaane Kyun… are the four films in question but none of these have managed to create much publicity for themselves in the weeks leading to the release. A Flat is a horror film starring Jimmy Sheirgill in the lead and though the film sees the actor reuniting with his A Wednesday producer Anjum Rizvi, the buzz is clearly missing with not much being churned out of the marketing and promotional machinery.
Controversies and protests have become very useful commercial tools these days for Bollywood movies. The same technique seems to be working for Sanjay Sharma’s movie Dunno Y…Na Jaane Kyun, which is facing constant protest for its controversial topic ‘homosexuality’.
The iView Film Festival that will be held for the third time in New York from 18 to 26 September is supposed to screen Indian movies mostly. Onir’s I Am will be premiered on the inaugural day of the festival and the Bollywood movie Mirch, a Big Pictures’ production, will mark the end of the gala.