Antony’s minimum guarantee scheme raises problems
With the Kerala Film Exhibitors Federation (KFEF) turning against Antony Perumbavur, producer of upcoming Mohanlal starrer Sagar alias Jackie – Reloaded, a new controversy has came up in Malayalam Film Industry. The problem is the introduction of the ‘minimum guarantee scheme’ by the producer.
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According to this, the proprietor of a theatre has to pay a huge advance amount to the distributor; if the film fails at the box office, the theatre owner has to bear the losses. The KFEF has threatened not to screen Antony Perumbavur’s Sagar alias Jackie – Reloaded, which is set to hit the theatres on March 26, if the producer continues to insist on demanding ‘minimum guarantee’ from theatre-owners.
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